Placebrandz

Brand Orange

Robert Govers - Wednesday 07 July 2010 - 22:49 - 275 x read
Although my son considers himself Flemish, his arm is increasingly covered by Dutch soccer star tattoos (available in Dutch supermarkets that offer any product imaginable in orange, which are proudly redistributed by his Dutch grandparents). It shows the place branding power of global sports. Sunday finals will be watched by at least 715 million viewers around the world (the size of the global...
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Rebranding Milano

Robert Govers - Sunday 23 May 2010 - 23:45 - 298 x read
By: Robert Govers and www.placebrandz.com
Last night, May 22 2010, Milano was rebranded from black and red to black and blue.
Internazionale completed its Tripleta championship with its victory in the UEFA Champions League final again Bayern Munich (2-0).
The importance of major league soccer clubs to the branding of global cities such as Barcelona, Rotterdam, Rome or Manchester is obvious. In the...
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Inspiring places (part IV): Getting something in, on or out of your mind

Gerard van Keken - Friday 23 April 2010 - 08:24 - 291 x read
by Gerard van Keken
We haven’t spoken yet very much about the fundamental essentials of place. Is that necessary, you might ask yourself? Yes it is. The word place comes originally from ‘plat’, Proto-Indo-European language, a language spoken 5.500 years ago. Its meaning was then ‘to spread’. By the Greek word ‘plateia’ (broad way) en the Latin word...
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Inspiring places (part 3): the importance of environmental design

Circle manager: Erik van 't Klooster - Tuesday 09 March 2010 - 08:45 - 369 x read
By: Erik van ’t Klooster for www.placebrandz.com
In the third episode of our blog series on inspiring places I would like to draw attention to the environmental factors of a place. We all know places where we would rather not reside or where we don’t feel at home. Maybe it is because we don’t like the architecture. Maybe because it is filthy and messy. Maybe because it is not...
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Inspiring places (part two): Start your journey

Gerard van Keken - Tuesday 16 February 2010 - 17:52 - 206 x read
Author: Gerard van Keken
Let us face reality, the world is in crisis: a financial crisis, an economic crisis, but maybe above all, a fundamental crisis about ourselves. It is as Hall (1996, p. 595) and many others stated: ‘a crisis of identity’. Change is everywhere, what was stable yesterday, is uncertain tomorrow. Many of us fear the future and are overwhelmed with feelings of...
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Inspiring Places

Circle manager: Erik van 't Klooster - Tuesday 02 February 2010 - 22:16 - 135 x read
Inspiring Places
By Erik van ‘t Klooster
Over the next couple of weeks we will look at the concept of “Inspiring places”. Applying different perspectives, we aim to get a better grasp at how places can create experiences that stand out of the crowd. We hope you will come along with us on this journey even though the road might be a bit bumpy at the start.
The perspective in the blog...
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