Placebrandz

INTERESTED IN PARTICIPATING IN PLACE BRANDZ?

Welcome to Placebrandz.com, an online community for place branding professionals.

Basically there are three options to participate in the community. First, you can participate in this plaza (the webiste you are currently visiting) free of charge and interact with other professionals in our forum. See the next paragraph (About this plaza) to learn about the different sections of this plaza.

Second, you can enter the Placebrandz circle. This is a closed environment which explains our placebrand approach in a much more detailed way. This approach is based on the book by Robert Govers and Professor Dr. Frank Go and will be illustrated by means of numerous case studies. The circle allows you to exchange knowledge with other Place brand managers in a much more efficient and effective way than our Plaza forum. Discussions are moderated by our team to reduce redudant information, identify good practices and invite experts for feedback. Please contact us to get access to the circle.


Third, you can build your personal place brand circle applying to your city, region or nation. With our pre-fab customizable online work environment, you can start your place brand exercise in a matter of minutes!

The online environment is designed in such a way that participants at all times know where they are in the placebrand trajectory and what decisions need to be made next. With the help of our decision support tools, decisions can be made in a fast, yet democratic, way.

In your personal place brand circle you also have access to tried and proven research tools. The tutorials assist you with designing and implementing your research tools (interviews, focus groups, surveys) among business, residents and visitors. Finally, we recognize that online assistance is not always sufficient. Therefore, you are entitled to a number of support meetings with our team. Should you need more assistance, you can always access our pool of specifically trained consultants.

Of course, independent place branding consultants by themselves can also use our applications to help their clients.


ABOUT THIS PLAZA

The website that you are currently visiting explains the basics of Placebrandz.com. you can find more information on the pages:

- Our place brand principles
- Our place brand approach
- Place brand cases
- About us

Plaza is the homepage of this website

Through our weblog we will inform visitors on the latest developments in the placebrandz community and post relevant news in the field of place branding.

The forum is open to all members and can be used to discuss the latest development in place branding, city marketing and place making. Here you can also find a brief explanation of our 5 step place branding approach.

In the network you can get an overview of all placebrandz members and contact them in case you would like to.

The events option will be used to inform members about upcoming events related to Placebrandz.com and place branding in general.

In the Web reader we will include rssfeeds from blogs and tweets from place brand professionals around the world.

Q&A will include frequently asked questions about Placebrandz.


Do you have questions? Contact us.

Important messages

Welcome to Placebrandz02 July 2009 - 11:12

The purpose of this website is to support place branding professionals around the world. First,...

Lees verder (88 woorden)

Plaza weblogWeblog RSS

Brand Orange
Robert Govers - 07 July 2010 - 263x read
Although my son considers himself Flemish, his arm is increasingly covered by Dutch soccer star tattoos (available in Dutch supermarkets that offer any product imaginable in orange, which are proudly redistributed by his Dutch grandparents). It shows the place branding power of global sports. Sunday finals will be watched by at least 715 million viewers around the world (the size of the global... Read more (125 words)

More articles

Rebranding Milano - Inspiring places (part IV): Getting something in, on or out of your mind - Inspiring places (part 3): the importance of environmental design - Inspiring places (part two): Start your journey - Inspiring Places

Plaza events

Voor deze plaza zijn er momenteel geen aankomende events.
Uitgelicht door MINDZ
Services Privacy Terms of Use In The Press Contact