Placebrandz



The model above explains the key facets of the place branding process. Click on the left image for more detail and overview of all the steps. In the 5-step model you can click on each step separately, for even more insights. Here in the Plaza we explain the model superficially, in our Placebrandz circle we provide all the information needed to go through the different steps, accompanied by lots of background information, examples, links and case study material. One level deeper, the personal place brand circle guides professionals in the collaborative decisions for their own projects related to the different steps and provides them with the research tools to get high quality feedback from their stakeholders. Interested in the Circles? Contact us.

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Welcome to Placebrandz02 July 2009 - 11:12

The purpose of this website is to support place branding professionals around the world. First,...

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Brand Orange
Robert Govers - 07 July 2010 - 275x read
Although my son considers himself Flemish, his arm is increasingly covered by Dutch soccer star tattoos (available in Dutch supermarkets that offer any product imaginable in orange, which are proudly redistributed by his Dutch grandparents). It shows the place branding power of global sports. Sunday finals will be watched by at least 715 million viewers around the world (the size of the global... Read more (125 words)

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